Email marketing is one of the most powerful tools you can use to engage your customers and build your small business. In fact, 59% of consumers say receiving marketing emails influence their purchase decisions and over half of consumers report buying directly from marketing emails at least once a month.
For small businesses, email marketing can turn a small audience into an online community of loyal customers who are enthusiastic about your offerings. And unlike social media, ads or organic search, email marketing gives you a direct line to audience members who have shown interest in your brand by subscribing to your email list and engaging with your links.
We created and design everything needed for you get your email marketing campaigns off the ground. We will develop a foundation for your emails and optimize your email marketing strategy while bringing the highest level of design and content to your brand.
Marcado's steps to get your brand started with email marketing:
1. Set ultra-specific goals for your email marketing campaigns
In fact, 80% of small business owners don’t keep track of their business goals.
But goals give you a framework for success that allows you to test strategies and see if they’ll lead to your desired outcomes. Ultra-specific goals are actionable and measurable
2. Start collecting emails
One of the awesome things about your email marketing channel is that the people who subscribe to your list are likely already interested in your small business.
3. Welcome your new subscribers with well-designed emails
The first email that new subscribers receive when they subscribe sets the tone for their relationship with you and your business. This is our chance to thank them for signing up and deliver value to them.
This initial welcome email can also draw your clients into your brand “world,” which includes the look and feel of your brand design. Great design communicates your brand identity and can provide a unique aesthetic experience that sets your emails apart from the monotony of your subscriber’s inbox.
4. Track your email marketing performance
Tracking the performance of your email marketing campaigns is just as important as setting goals for them. Analytics are an essential component of a successful email marketing strategy.
We closely track analytics to reveal what you need to adjust or change so you can get the most out of your marketing spend on emails and hit your goals.