According to Forbes, consistent brand presentation across all platforms increases revenue by up to 23 percent. You can't afford to get it wrong.
In the age of social media, brand messaging has never been more important than right now. You may have an idea of what you want your brand personality to be, but ultimately, your brand is what it’s perceived to be.
It's simple - Consumers/clients are the ultimate judge of character. If your brand personality isn’t consistent with who you are, they won’t buy into it.
Our team at Marcado knows that transparent personality is a great way to build brand equity. If you build your brand up through consistent messaging, you can gain brand loyalty. Your clients will value your brands business over others because they can identify with you and have built a loyalty.